We cover the 5 most effective strategies for B2B marketers to advertise on Google AdWords. Notes + Resources below!
Ultimate Guide to Ad Extensions
Guide to Remarketing
Quality Score
How does Google AdWords Work?
Time Stamps:
0:00 Dan dancing
0:51 #1 Define your success metrics
1:42 Setting Goals
2:17 #2 Strategic Remarketing
4:46 Video Remarketing
5:08 #3 Bid on competitor’s keywords
5:56 #4 Utilize ad extensions
7:56 #5 Build campaigns around your best content
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5 Essential B2B AdWords Strategies // Hawk Talks Ep. 9
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5 Essential B2B AdWords Strategies // Hawk Talks Ep. 9
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9 comments
Thanks for the useful information! If anyone's looking for additional step-by-step PPC training on how to build a winning Google Ads strategy, our company has developed a free resource that we think you'll find useful: https://directiveconsulting.com/institute/lessons/ppc-strategy/
Belle réalisation !
Hi, those strategies works for big traffic volumes. But with much smaller traffic volumes, remarketing campagnes have less importance. I think the way to go is diversifying. Google Ads is not enough. You may want to add social networks to your traffic : Facebook Ads, Linkedin Ads, Twitter Ads.
Hi team just want to know if you come up with a video about calculation in AdWords like ROI ,ROAS,Max CPC bid and how to choose profitable keywords with less cpc in tight budget.
Thanks for this! Very informational. Can you clarify #5 – leveraging existing content? How specifically? Are you linking to existing posts and adding contact forms, vs. to a landing page? are we gating the existing content behind a form? Thank you!
Great stuff guys- clear, well spoken, and rich with gold tidbits. Keep it up!!✌
CPC, CPL, CPMQL, CPSQL, LTV, OMG!
ooh new camera angles this week – love it
This is a must for all clients/brands – lifetime value of a customer and cost/lead target.
Also, sequential remarketing is still the most underutilized tactic. Well done Gents!